With data over 40,000 women collected
Over 1000 women are measured each year, and we use the collected data to design our lingerie. We do not just measure their figures, we measure how their body reacts to changes in temperature, how it perspires, how it responds to touch and other physiological changes. We study the fat tissue under the skin and scientifically measure the muscle motion under the fat tissues.
Our bras were designed based on data of 400,000 body points measured with a three-dimensional measuring device, and on how the shape of the breast changes after a bra is worn.
For over 50 years, Wacoal has collected data on the body measurements of over 40,000 women. Our products are supported by scientific research on age and characteristics of nationality, and are designed to bring out the beauty of each individual.
Many lingerie products are designed solely based on trends and fashion, but the core principles of Wacoal’s product designs come from our Human Science Research Centre. 50 years of research has been done to get a better understanding of women’s bodies, movements, and minds.